Healthcare continues to be one of the most challenging
Big Data moved from limited statistical models & reports to mainstream daily business decisions in 2000s. Massive amounts of data can be used to build highly-complex models that allow for extremely granular decisions; e.g. using 1800+ variables to assess credit-worthiness using location of an individual or a business.
One of the key category of variables that define every person and business is its location. This venture became a pioneer in ingesting massive geo-based datasets and building proprietary algorithms that provide excellent predictive power to models used for hyper-local and individual-level decision systems.