The pitch prepared by a Startup is the essential tool to explain their story and generate funding interest.
With dozens of pitches shared every week, the first-level screening is often based on the pitch deck itself. At Ecosystem Ventures, we make sure that we understand your story in-detail. Leave the power-point skills to our experts, make sure the information you provide is complete and covers all critical aspects of your venture.
We’ve put together some basic guidelines on the information you should include in your Pitch Deck and the Financial Model. It doesn’t have to follow the exact sequence, but the deck should cover all these points:
This is a quick one-liner that shows the value your startup provides and an overview of your business. The concept of KISS works here. Well, it means to keep it short and straightforward. Describing your business in 140 characters or less is a great way to generate funding interest and make the first impression!!
This slide tells about the problem you are solving in the world; if your business is not providing a solution for the issues that exist in people’s lives, it is worthless. So mentioning who is facing the problem and what is the solution becomes critical.
In this slide, mention who your ideal audiences are and how many of them are there. What are the possible opportunities and how your business can grab them? Be careful with this slide as generally most of the startups get tempted to mention the target market size as large as possible, which doesn’t seem realistic to the investors.
Revenue model talks about how your product or service will make money. What will you charge and describe how your pricing fits the requirements of your target audience.
If you had sales of your product, talk in this slide. Investors are interested to see some proven aspects of your revenue model that gives profit and reduces risk. They want to see the proof that validates your solution to the given problem.
Investors want to see why you and your team are the right people to build and grow your startup. Talk about what experience they hold, and their success stories should also be mentioned.
Investors want to see your financials, income statement, sales forecast and cash flow forecast for at least three years of the business of operation. In-depth, spreadsheets should not be included in your pitch deck as it gets challenging to read in a presentation format.
The final step is to ask for the money from the investors. Your potential investors want to know how much money is required for your business to grow. More importantly, you need to explain in what way you are going to use this money and how do you plan to manage it efficiently.