ESV Live Deals
Deal Code – 162
India’s Most Robust Sports Tech Venture
ABOUT: A rapidly growing sports tech venture, founded in 2022, is revolutionizing the industry with its asset-light and tech-driven business model. Their approach involves leasing private sports centers for five years without any CAPEX, rebranding them, and upgrading facilities as needed.
Their area dominance strategy, exemplified by acquiring 6 out of 8 sports centers in a locality, creates significant entry barriers for new competitors. With a repeat rate of over 70% for the Learn vertical and over 50% for the Play vertical, their model significantly boosts existing sports center revenues by 1.5-2 times.
Training over 2,000 kids monthly, they have established themselves as leaders in Bangalore sports circles. Partnered with Olympian Nisha Millet, they have set new standards in sports training and facilities.
TRACTION: Achieved FY24 revenue (Provisional): ₹13 Cr (US$ 1.5 Mn). Through their innovative app, which integrates Learn, Play, and Shop services, they have doubled the revenue of sports centers within 6 months, achieving monthly revenues of ₹10.5 lakh. Each center coaches over 160 kids and facilitates 2000 adult playing hours per month.
FUNDRAISE: They are currently raising ₹8 Cr [₹5 Cr (Subscribed), ₹3 Cr (Available for Subscription)]
Deal Code – 163
AI-Led -Video-First-Hyper-Personalised
ABOUT: A cutting-edge AdTech startup is revolutionizing customer acquisition through AI-powered, hyper-personalized user-generated content (UGC) video ads. Founded with a mission to simplify and enhance the effectiveness of customer acquisition, the company leverages AI to craft impactful video ads that resonate on a personal level with potential customers.
Their AI optimizes the targeting process, ensuring the right message reaches the right audience at the right time. This approach not only boosts engagement and conversions but also streamlines the acquisition process, making it more cost-effective for businesses.
TRACTION: The AI-driven system has proven to be a game-changer in digital marketing, reducing Customer Acquisition Cost (CAC) by up to 90% for some clients. With a Lifetime Value to Customer Acquisition Cost (LTV) ratio greater than 10, the startup has already achieved an ARR of over $300K. Additionally, the company has been recognized as one of India’s top 20 AI startups by being selected for the Google Accelerator program. LINK.
FUNDRAISE: They are currently raising $1 Mn at $8 Mn valauation with ~$700k in commitments received from existing investors. Carve out for ESV is ~$200k